Why Is Coffee Becoming A Fancy Drink In India?

Sep 08 , 2023

Levista India



Coffee is undeniably one of the most cherished and globally consumed beverages, and India is no stranger to this caffeinated trend. In the ever-evolving world of coffee, where tastes are becoming more refined, we have played a pivotal role in reshaping the coffee landscape in India. Levista Coffee, a prominent name in the Indian coffee industry, has made coffee a fancy and cherished beverage among Indians.

This blog delves into the intriguing evolution of coffee in India, exploring its transformation from a humble brew to a sophisticated, fancy drink. We will begin by immersing ourselves in the rich historical roots of coffee in the country and then journey through the thriving landscape of speciality coffee culture.

The History of Coffee in India

The captivating story of coffee in India commenced in the 17th century when a Sufi saint named Baba Budan undertook a daring act – brought seven precious coffee beans from Yemen into the heart of India. 

These legendary beans found their new home in Chikmagalur, Karnataka, where they took root and marked the birth of coffee cultivation in India. Over time, coffee plantations spread their aromatic canopy to regions like Nilgiris in Tamil Nadu and Coorg in Karnataka, celebrated for their idyllic growing conditions.

During the era of British colonial rule, coffee plantations thrived and gained international acclaim for their distinctive flavour profiles. However, the mid-20th century ushered in the era of instant coffee, introducing a new era of convenience.

The Rise of the Specialty Coffee Scene in India


India has witnessed a remarkable resurgence of the speciality coffee scene in recent years. This revival can be attributed to several pivotal factors:

  • Changing Consumer Preferences: The Indian consumer's palate has evolved, becoming increasingly adventurous in trying diverse and exotic flavours. 
  • Globalisation:  Increased exposure to international cultures and influences through travel and social media has led to an appreciation for global food trends, including the cafe culture prevalent in many countries.
  • Entrepreneurship: Indian entrepreneurs have recognised the demand for high-quality coffee experiences, leading to the proliferation of speciality coffee shops in major cities. These cafes curate menus featuring beans from local roasters.
  • Barista Training and Workshops: Initiatives like barista training programs and specialised workshops have nurtured a group of passionate coffee lovers who strive for perfection in every cup.

The Fancy Coffee Trend

But why has coffee transcended its conventional role to become a fancy drink in India?

  • Global Influence: Exposure to international coffee chains and barista competitions has made Indians appreciate the artistry behind brewing a perfect cup of coffee.
  • Speciality Coffee Shops: The rise of speciality coffee shops that focus on high-quality beans and various brewing methods has enhanced the overall coffee experience, elevating its perception.
  • Social Media Impact: Social media platforms have played a significant role in making coffee trendy in India. Influencers often showcase visually appealing latte art or unique brewing techniques that capture people's attention.
  • Changing Lifestyles: With increasing disposable incomes and changing lifestyles, people are willing to spend more on luxury experiences, including gourmet coffees.
  • Millennial Influence: Millennials, who value experiences over possessions, seek out unique food and drink options, making coffee a perfect fit for their desire for experimentation.

The Role Of South Indian Coffee


The role of South Indian coffee in the rise of fancy coffee culture in India:

  • Unique Preparation Method: South India is known for its distinct filter coffee preparation method, which involves brewing coffee decoction and adding frothy milk to create a rich and aromatic beverage.
  • Flavourful Profile: South Indian filter coffee is celebrated for its strong and aromatic flavours, making it a unique and cherished coffee experience.
  • Regional Influence: The popularity of South Indian filter coffee has influenced coffee consumption habits and preferences across the country, contributing to the demand for diverse and flavourful coffee.
  • Cultural Significance: South Indian filter coffee is deeply embedded in the culture and traditions of the region, and this cultural connection has added depth and authenticity to the fancy coffee trend in India.
  • Widening Appeal: The robust and flavourful nature of South Indian coffee has broadened its appeal beyond the region, attracting coffee lovers and contributing to the overall growth of coffee culture in India.

For a real coffee experience, choose from our diverse range of coffees. We offer everything from instant coffee to classic South Indian filter coffee. We are your go-to brand for authentic coffee flavour.

The Future of Coffee in India

As the speciality coffee scene continues its rise in India, the future holds promise and potential:

1. Home Brewing

The trend of home brewing is steadily gaining momentum as consumers seek greater control over their coffee experience. The prospect of crafting the perfect cup within the confines of one's abode is increasingly enticing.

2. Unique Flavours

Indian coffee growers have embarked on a journey of experimentation with various processing techniques and varieties. This experimentation paves a diverse range of flavour profiles, encompassing nutty and chocolatey notes, captivating local consumers and international markets.

Technological Advancements

The world of coffee is poised for technological innovations that promise convenience without compromising quality. In the near future, coffee machines that you can control with your phone and machines that make coffee, just like a skilled barista, are going to make coffee even better.

To sum up, coffee has exceeded its status as a mere popular beverage in India to emerge as a truly fancy drink loved by many. The changing tastes of coffee drinkers, along with globalisation, entrepreneurial spirit, and the impact of social media and young adults, have made coffee culture in India more popular and promising than ever. 

Levista is synonymous with premium quality coffee. We source the finest coffee beans and meticulously roast them to perfection. This commitment to quality has raised the bar for coffee in India, offering consumers a taste beyond the ordinary.

Here's to raising our cups to the exhilarating future of coffee in India!


Is coffee consumption increasing in India?

Yes, coffee consumption is on the rise in India. With the growing popularity of speciality coffee and the emergence of trendy cafes across cities, more and more people are embracing the coffee culture.

Why has coffee become a fancy drink in India?

Coffee is now seen as fancy in India because of a few things. First, social media has shown people cool coffee trends from around the world, making them want to try new kinds of coffee. Second, Indians are starting to like fancy, high-quality coffee more because it's special and unique. Lastly, cafes have become cool places to hang out, so having coffee there is trendy.

Are international chains contributing to the rise of fancy coffee in India?

While international chains have played a role in introducing Indians to different varieties of coffee and popularising cafe culture, primarily local players are driving the growth of speciality coffee in India. Homegrown brands are focusing on sourcing premium beans from Indian farms and promoting sustainable practices.

Flat Discount

This Is Not Just Another Beverage